OPTIMIZELY PRACTICE

Orchestrate, Experiment, and Monetise

Include and Optimizely – a powerful combination!
Include was one of the first composable Data Experience Platforms (DXP) development agencies to become an Optimizely Partner and provide Optimizely services when the Composable DXP player moved into the UAE market. As such, Include is uniquely placed to be your trusted Optimizely partner within the region.

With an Optimizely Most Valued Professional, certified Optimizely developers, and digital marketing experts on the team, we know that we can help you innovate and truly deliver the ROI and competitive advantage you envisage and demand. 

We also have extensive knowledge of migration projects, so please contact us if you want to learn more about how Include and Optimizely can help power your online business.

What is Optimizely?
Optimizely is a leading composable Data Experience Platform based around orchestrating digital experiences through team collaboration, campaign planning, and content creation, through experimentation, and by personalised commerce experiences. If you are new to Optimizely, find out more.

Verified by Gartner as a Leader
Optimizely has been named a leader in two Gartner Magic Quadrants in 2023. Firstly, out of eight Content Marketing Platform (CMP) providers, Optimizely was recognised as a leader by being placed furthest in its Completeness of Vision and highest in Ability to Execute. The solutions AI integrated capabilities throughout the CMP, the reduced time-to-market with modular content, and its flexible, scalable UX and permissions were all cited as strengths within the product. 

Much like the CMP Quadrant, Optimizely was also recognised for its Completeness of Vision and Ability to Execute within the Digital Experience Platforms Quadrant. Here, 16 different vendors were compared and Optimizely scored strongly on its digital experience capabilities, it’s transparent and modular pricing, and its updates for better support of headless natively in the UI. 



Some of our key areas of expertise within Optimizely Include
CMS PaaS or On-Prem
Full installation, set-up and management of the Optimizely CMS on PaaS DXP Cloud, or on-prem as a centralised hub for multi-channel content distribution, and creating and implementing personalised customer experiences.
CMS SaaS
Build or migrate your website with Optimizely SaaS CMS. Headless development with Graph and Next.js. Utilize Visual Builder to build immersive experiences with the fastest time to market and great content creation experience.
Commerce Connect
Using Optimizely Commerce Connect to build highly advanced retail solutions and employing customised solutions for effective customer retargeting.
Digital Assets Management
If you need a 360-degree view of all of your digital assets, Optimizely DAM may be for you. DAM acts as a centralised location for all your disparate digital content.
Personalization
Create tailored personalization solution to show hyper-relevant experiences in real time.
Optimizely Data Platform
Use Optimizely Data Platform to create real-time insight of your customer data.
Custom Third-Party Integrations
We can integrate to third-party systems including booking engines, various CRM solutions, and many of the popular third-party payment gateways.
Website Auditing
If you are experiencing troubles with your Optimizely installation, or just want to understand if your ecosystem has been set-up correctly, please contact us, and we’ll be happy to run an assessment of your installation.
Migration
We provide a set of automated tools to speed up the migration to Optimizely PaaS and SaaS CMS.