What is Optimizely?
If you are looking for a composable solution that is easy to use, will scale well, and delivers ROI over a short period, Optimizely deserves your consideration. Optimizely is a Composable DXP provided as Software-as-a-Service built on Microsoft's Azure Cloud platform, which means it transcends being just a Content Management System, and you only pay for what you use.
Optimizely categorises its products into three distinct categories: orchestrate, experiment, and monetise. So, what's the difference?
Orchestrate is about planning campaigns and team collaboration so the main products are the Content Management System and the Content Marketing Platform. So by using Optimizely Content Cloud as the foundation, you will be able to create and publish everywhere. Optimizely Content Cloud provides a single place to create, manage, and deliver rich and secure experiences to each individual website visitor at scale. With more content reuse, you will get greater value from every piece of content and assets you create. Users can create, edit, and preview for multiple devices and channels in one place through clicks, not code, and as Optimizely separates the presentation from the content, you can reuse content on any channel, with any technology. In order to understand how your content is performing, Content Recommendations will utilise its AI capabilities to help you deliver content-based personalisation scenarios with minimal effort to each individual user in real-time.
Experimentation takes web and feature experiments to the next level, allowing you to learn quickly, or to fail fast. Digital Marketing and Content Authoring Teams are empowered to conceptualise, implement, and analyse omnichannel customer experiences through low/no code experiments. The Experimentation category also builds on advanced personalisation, and a Customer Data Platform will take your digital marketing efforts forward with real-time segmentation.
And lastly, monetise. This category is about delivering highly personalised eCommerce experiences your customers will love. Easily configure your product catalogue and then let personalised data-driven product recommendations help you drive higher conversion rates.
If this sounds of interest, please contact us. We would love the opportunity to understand what your requirements are, and how we can help you to understand the benefits of Optimizely so that together, we can help take your web presence to the next level.