This section is where you can find our latest take on topics that are either industry-specific, or have a strong focus on digital marketing.
DXP Articles:
Content Migration between DXP platforms (9 minutes reading time) read>>
Hospitality Articles:
In the fourth in our series of articles based upon web design and development aimed at Marketing and IT professionals within the hospitality sector, we take a look at how AI may possibly impact hospitality-based websites in the future and what that means for digital marketing activities.
1 - Arguing the Case for Composable DXPs Such as Optimizely and Sitecore (9 minutes reading time) - read>>
2 - How Website Personalisation and A/B Testing Foster Website Innovation (9 minutes reading time) - read>>
3 - Booking Engines: Webstore versus bespoke - The case for creating a bespoke booking solution (9 minutes reading time) - read>>
4 - The Possible Future of AI in Hospitality-based Websites (7 minutes reading time) - read>>